Content Strategy Manager

Company: Robert Half
Location: Atlanta
Posted on: July 1, 2020

Job Description:

Description The Creative Group is currently hiring for a Content Strategy Manager for a client in Buckhead. This is a direct hire position. bull Conduct industry, competitor, and target audience research to influence messaging, positioning, and thought leadership content creation to align with target audiences, buyer journeys, and personas bull Track market trends and competitor messaging to define differentiating positioning and messaging to drive content strategy bull Develop strategic points of view on shifting industry dynamics and trends bull Produce high-volume of timely, authoritative, highly-credible content to drive brand affinity, engagement, conversion, thought leadership, and drive action within target segments bull Create and package sales enablement materials bull Conduct media and trend analysis to support content strategy bull Collaborate across a broad range of SMEs from various departments to develop strategic content to enhance brand and drive business goals, customer retention, and new business growth bull Vet and manage influencers as it pertains to content development and distribution bull Determine the asset formats and topics that will maximize audience engagement and exceed revenue contribution targets bull Partner with Digital Marketing Manager to create content for social media channels, websites, SEOSEM Requirements bull Bachelor's degree in Marketing or Business, or relative experience bull Minimum five years of B2B (business to business) content marketing experience leading and managing content strategy, content structures, and content development bull Healthcare industry experience strongly desired bull Detail-oriented with the ability to manage projects from inception through execution bull Experience with Salesforce.com and HubSpot a plus Please email resumes to Morgan.McCutcheoncreativegroup.com The Creative Group (TCG), a Robert Half company, matches creative, digital and marketing professionals with some of the best companies on a freelance, project or direct-hire basis. At TCG, we understand that you have a real passion for your work, and we spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our personalized approach, innovative matching technology and global network with local market expertise help you find the creative, marketing and digital jobs that match your skills and priorities - fast. By working with us, you have access to challenging opportunities, competitive compensation and benefits, and training to enhance your skill sets. From philanthropy to environmental stewardship to employee programs, Robert Half is proud to have an active role in the communities in which we live and work. Our company has appeared on FORTUNE's "Most Admired Companies" list every year since 1998. Download our mobile app to take your job search on the go! Contact your local TCG office at 888.490.5565 or visit www.roberthalf.comjobscreative-group to apply for this job now or find out more about other job opportunities. All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada. 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer MFDisabilityVeterans. By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use httpswww.roberthalf.comterms-of-use .

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