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Digital Marketing Director

Company: Resilient Wealth
Location: Atlanta
Posted on: August 17, 2019

Job Description:

Are you a digitally savvy MARKETING PRO who understands how to generate leads ResilientWealth.io is looking for a Digital Marketing Specialist who is talented in all the below: ClickFunnelsFacebook AdsOrganic Lead GenerationLinkedIn AdsInstagram We have an immediate opening for the right person to lead the buildout of a world-class lead generation system for sophisticated financial advisors. ResilientWealth.io is an aggressive, purpose-driven fintech start-up focused on helping financial advisors leverage technology to solve the retirement crisis. We are partnering on this role with one of the countries fastest growing OCIO's that currently serve 1000's of independent financial advisors. This is a contract position that can quickly become a full-time position based on results. ResilientWealth.io is based in Atlanta, GA but this can be a virtual position for the right candidate. ResponsibilitiesLead the research, creation and implementation of an integrated digital marketing strategy for ResilientWealth.io clients, including the development of a digital customer funnel that describes how we will capture leads and nurture them through conversion.Lead the development of a B2B and B2C email strategy that nurtures new leads and keeps our clients top-of-mind for existing prospects, ensuring the right content goes to the right audience at the right time. This includes developing acquisition strategies, list segmentation, and a/b testing where appropriate.Builds landing pages using click funnels or similar softwareWorks closely with creative team to deliver daily content and to post ads as neededDives into account analytics, using Facebook and proprietary systems to understand trends across advanced metrics for campaign, ad set, and ad performancePrepares social media calendars across all directivesBuilds strategies for each social media channel which includes graphics, content, and video Minimum QualificationsA logical but creative mindset, being able to take a company's objectives and identify campaign strategy through research and analysis (i.e.: recommending appropriate keywords, targeting, interests, and more).Strong analytical skills with the ability to collect, organize, analyze and disseminate significant amounts of information with vigilance, accuracy and attention to detail.The ability to perform daily account management and optimization of various advertising accounts.Experience analyzing and generating reporting for major metrics, goal tracking, revenue tracking, and more.Strong math and analysis skills, as well as strong written and oral communication skills.Expert knowledge in Facebook and other ad management systems.

Keywords: Resilient Wealth, Atlanta , Digital Marketing Director, Advertising , Atlanta, Georgia

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