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Senior Product Marketing Manager

Company: Marketo
Location: Atlanta
Posted on: February 15, 2018

Job Description:

Sr. Product Marketing Manager The Opportunity:Marketo is looking for a rock-star Sr. Product Marketing Manager to join our team. You are a critical member of the Marketo team with key responsibilities including the development and execution of the go-to-market strategy for Marketo offerings. You are expected to drive product positioning, sales and marketing enablement, competitive analysis working with the competitive lead, and content development. You possess a record of success in marketing a SaaS solution, and delivering measurable results. You thrive in a team environment and work enthusiastically with colleagues outside the immediate team to achieve company goals.Responsibilities:Develop and execute the go-to-market strategy and plan for Marketo products, including product launches.Develop clear and concise product positioning and messaging for Marketo productsEnable sales organization to effectively understand and sell Marketo offeringsCreate and manage a compelling set of sales tools and collateralProvide deal support to the sales teamWork closely with the segment marketing, corporate marketing, sales and demand gen teams to increase market presence and build pipeline and revenuePartner with Product Management to help shape product roadmap and visionAnalyze competitive offerings to identify product differentiators as well as potential gapsIdentify ideal customers to develop references, case studies, and championsEvangelize the Marketo story by delivering compelling presentations at live and virtual eventsRequired Skills/Experience:BS/BA and related work experience required, MBA a plus.5+ years experience in product marketing including proven success in driving messaging, positioning and sales enablement.Experience marketing world-class Software-as-a-Service products.Prior experience with marketing to marketers a big plus.Strong analytical, written, and verbal communication skills High-horsepower thinker High Execution doer Marketo is an equal opportunity employer.

Keywords: Marketo, Atlanta, Senior Product Marketing Manager, Advertising, Atlanta, Georgia

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