Marketing Automation Specialist
Posted on: December 7, 2017
Job DescriptionMarketing Automation SpecialistOnSolve’s Marketing Technology team is responsible for creating and implementing optimized and engaging digital programs as defined by Marketing Program managers and other members of the OnSolve team. Programs will be defined and run across multiple product lines and brands to drive conversions, as well as new business and retention revenue.The Marketing Automation Specialist will play a hands-on, vital role in building, testing and executing marketing automation campaigns for OnSolve. Prior knowledge of executing marketing automation programs from planning to implementation, will enable the Marketing Automation Specialist to conceptualize, set up, deliver and report on inbound and outbound marketing tactics and email marketing programs. In addition, this position will proactively collaborate with internal teams on marketing automation initiatives, taking responsibility for performance, quality, support and reporting. Responsibilities:· Create, deploy, and monitor demand generation marketing email campaigns; including list loading, nurture programs, automated email communications, ad hoc email campaigns, and event programs in the corporate marketing automation tool.· Manage approvals and facilitate edits and changes to email, landing pages, production schedules, and more to and ensure the successful launch of all campaigns.· Build and maintain forms and landing pages to support acquisition and engagement marketing programs, that align with the Marketing Programs Teams plans as defined to meet Sales goals.· Collaborate with other team members to support analysis of data and campaign results to improve and refine existing processes and programs. Minimum Requirements:· Minimum 2-3 years of experience in digital marketing/marketing automation, i.e. Hubspot, Marketo, Silverpop, Pardot or similar.· Working knowledge of HTML.· Organized and detail-oriented· Knowledge of industry best practices for marketing automation and the ability and desire to learn new tools and technologies quickly and applying to marketing challenges.· Degree in a relevant discipline: Communications, Business, Computer Science, or equivalent combination of education and experience.· Ability to work independently and collaboratively in cross-functional teams in a fast-paced environment; enthusiastic, self-motivated and flexibleCompany DescriptionCome be part of the team which has been credited with helping to locate more than 3,500 missing children and provides real-time alerts to enhance personal safety via our state-of-the-art critical notification technology. OnSolve is the largest global provider of SaaS-based critical communication solutions for enterprise, SMB, and government customers. The company’s cloud-based software communications platform provides seamless and easy-to-deploy solutions for the exchange of critical information among organizations, their people, devices and external entities, with use cases designed to save lives, enhance revenue, and reduce costs.OnSolve solutions include MIR3®, the most comprehensive solution available for large enterprises and federal agencies seeking to manage critical events or natural disasters effectively via the transmission of critical information and instructions. The company’s CodeRED® solution provides high-speed notification services capable of reaching millions of people in minutes, applying its mission critical capabilities to government, utilities, healthcare and other markets. In addition, the company recently acquired Send Word Now’s emergency notification system, increasing its enterprise offerings across all industries. Other solutions offered include SmartNotice® and TelAlert® for specific use cases, or for companies with less complex notification requirements.OnSolve is an equal employment opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by law.
Keywords: OnSolve, Atlanta, Marketing Automation Specialist, Advertising, Atlanta, Georgia
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