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Sr. Customer Marketing Specialist

Company: Disability Solutions
Location: Atlanta
Posted on: February 10, 2024

Job Description:

Driving Infinite Possibilities Within A Diversified, Global OrganizationHoneywell is charging into the Autonomous Operations revolution with the establishment of Honeywell Connected Enterprise (HCE), building on our heritage of invention and deep, on-the-ground industry expertise. HCE is the leading industrial disruptor, building and connecting software solutions to streamline and centralize the assets, people and processes that help our customers make smarter, more accurate business decisions. Moving at the speed of software, we are creating, innovating and delivering cloud-based solutions fast, challenging the way things have always been done, piloting new ways for all of us to work, and expecting our successes to set new standards for our customers and for Honeywell. -- KEY RESPONSIBILITIES Drive effective Go-to-Market Strategies for Honeywell Connected Enterprise: Drive cohesive marketing programs for the Connected Industrials Business, including alignment on messaging that is consistent across Honeywell and relevant for target segments. Partner with the Commercial Excellence organization to scope and deploy partner programs that support and reward partners to drive Honeywell growth Support the Partnership organization by actively driving the enablement of GTM partners to deliver integrated connected offerings Govern deployment and execution of co-marketing programs with channels, ensuring clear objectives, measurable outcomes and demonstrated return on investment Drive profitable growth through effective Demand Generation campaigns and customer experience enhancements: Drive consistency in process and approach for demand generation within Connected Enterprise, with ownership for umbrella campaigns. Optimize investment and establish end-to-end accountability Consult across the Connected businesses on effective strategies for generating customer demand, aligned to customer buying behaviors and the individual business go-to-market models Collaborate with the Honeywell Product Marketing Communication team to develop compelling positioning, messaging, and programs to build awareness of the Honeywell brand(s) in the Commercial markets. Define and implement a system of structured, holistic campaigns, tied to specific and measurable business outcomes Lead deployment of marketing indirect spend and internal employee effort to maximize return on marketing investment (ROMI) Establish a measurement of customer experience (NPS), coordinating with customer and product support as appropriate, but with an eye to the entire customer journey Identify and lead high-impact projects and leverage digital to improve the customer experience for long-term loyalty and lifetime value improvement Advance and organize functional expertise (Digital/Social, PR, Content, Tradeshow & Events, Regional Deployment, Data and Measurement) to deliver efficient and effective Marketing Communications Identify key "core" activities to be supported by internal resources, ensuring necessary training, tools, management processes, oversight and continuous improvement. Partner with Corporate and business Sourcing teams to select and manage capable external partners for specialist services, ensuring competitive tendering and strong vendor performance Deploy global/regional model, enabling highly professional representation and engagement for all business units Drive the transition from traditional press, tradeshow and print media communication to more cost-efficient, measurable and interactive digital communications. --YOU MUST HAVE 3 to 4 years experience in Marketing and Lead Generation Familiarity with Sales Force and Marketo --WE VALUE Bachelor's degree-- Deep expertise in creating integrated, multi-channel marketing plans: business, industry-specific and product-level plans Able to work with a larger team on to deliver cohesive go-to-market strategy for a product (4Ps): work with Pricing, Product, Place (Distribution Partners like HPS) & Promotion (You!) Experience managing multiple stakeholders across regions and business groups - managing and setting expectations Manage internal communications: quarterly sales kick-offs, monthly newsletter, monthly content updates, monthly sales enablement call, weekly wins. Expertise in SFDC dashboard analysis and Tableau - able to draw and decipher pipeline reports Leadership profile with proven ability to influence across businesses, functions and regions and build deep collaborative relationships Demonstrated ability to lead change initiatives and drive process excellence in cross cultural environments Strong oral and written executive presentation skills: able to present complex issues in simple terms, and drive consensus, with a pro-active approach to communicating across large organizations. Proven expertise in developing integrated, measurable campaigns Holistic, integrative business view, linking technical challenges to financial and commercial implications Effective change agent, constantly challenging conventional thinking, approach and methodology to drive breakthrough results. Results oriented with strong analytical and problem-solving skills. Additional Information

JOB ID: HRD221355Category: MarketingLocation: 715 Peachtree Street, N.E.,Atlanta,Georgia,30308,United StatesExemptMarketing (GLOBAL)Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.

Keywords: Disability Solutions, Atlanta , Sr. Customer Marketing Specialist, Advertising , Atlanta, Georgia

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