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Marketing Lead

Company: Bader Scott
Location: Atlanta
Posted on: November 19, 2023

Job Description:

Bader Scott Injury Lawyers is Georgia's fastest growing injury law firm and one of Atlanta's best law firms to work for. We are looking for amazing individuals who truly exemplify our community's best talent.The person for this job is passionate about coming to work for an organization that is making a difference in our clients lives and communities. A person who enjoys the thrills of working in a fast-paced environment with a diverse group of people. The person for this job is exceptional both on & off the job, carries the brand to friends and family, and lives by our Core Values.Objective of this roleThe Marketing Manager deploys Bader Scott's brand and marketing solutions in the Atlanta market. This individual will focus on developing relationships with both internal and external stakeholders and will have opportunities to manage and collaborate on a wide variety of marketing initiatives-including building local brand presence, supporting campaigns that drive lead generation and awareness, developing thought leadership content, and more. This position will work closely with all key external marketing partners to organize, build, and execute marketing plans and strategies to ensure dynamic growth for the firm.ESSENTIAL DUTIES AND RESPONSIBILITIES - -

  • Collaborates with key internal and external stakeholders, including agency partners, to help develop marketing strategies specific to local markets, oversee coordination of local activities, and monitor results for maximum impact on performance, brand consistency, and overall market growth.
  • Helps develop, manage, and implement market-level marketing plans-including digital lead generation activities, email marketing campaigns, webinars, and PR, among other tactics.
  • Collaborates with marketing partners to monitor, analyze, and present results of marketing efforts to stakeholders.
  • Helps research and develop messaging that resonates with local prospects.
  • Acts as project manager for growth-centric marketing projects and events.
  • In collaboration with external marketing partners, the candidate will provide support for generating brand awareness in the market, including community partnerships, PR, event marketing, key market messaging and execution.
  • Helps with content development, execution, and management for all marketing channels, including media (online and traditional), website and social, and branded collateral (including videos), among others.
  • Plan and execute external events for the firm, including the development of event marketing collateral and messaging.
  • Responsible for gathering and curating monthly, quarterly, and annual marketing performance metrics to measure campaign effectiveness and help inform marketing decisions.
  • Immediate or future management responsibilities of more junior marketing team members (TBD)
  • Stays up to date with relevant legal marketing regulations and ensure all marketing materials and practices comply with industry and Georgia state standards and legal requirements.QUALIFICATIONS, SKILLS, AND REQUIREMENTS
    • Bachelor's degree in marketing, communications, advertising, or a related field.
    • 5+ years of relevant marketing experience, either on the brand or agency side.
    • Proven experience in digital and traditional marketing, preferably within the legal industry or a professional services setting.
    • Strong knowledge of SEO, digital, traditional, content marketing, email marketing, and social media platforms.
    • Strong business acumen of marketing trends with the ability to translate concepts into compelling narratives for a wide range of audiences.
    • Strong project management skills and experience serving as a project lead: plan, organize, and manage the execution of multiple complex projects.
    • Growth mindset focused on driving outcomes with the ability to think strategically and problem solve.
    • Strong business writing and communication skills, including comfort working with executive-level stakeholders.
    • Attention to detail and a commitment to maintaining the firm's reputation and compliance.
    • Ability to work collaboratively in a team and independently.
    • Ability to establish and maintain collaborative working relationships with others of all levels.
    • Ability to work independently and as a member of the team.
    • Ability to thrive in a fast-paced environment.
    • Ability to travel within the region as needed. -This Marketing Manager role offers an exciting opportunity to contribute to the growth and success of our Personal Injury Law Firm. If you are a creative and results-driven marketer with a passion for legal services, we encourage you to apply and help us connect with clients seeking our expertise.

Keywords: Bader Scott, Atlanta , Marketing Lead, Advertising , Atlanta, Georgia

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