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Senior Manager Creative Strategy

Company: American Express
Location: Atlanta
Posted on: November 18, 2023

Job Description:

You Lead the Way. We've Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
The Global Advertising and Brand Management (GABM) organization has a mission to create marketplace demand and drive commerce for American Express through differentiated and innovative products, partnerships, marketing, and customer experiences.
OnBrand, the American Express in-house creative agency, has the ambition to become the internal creative partner of choice by building seamless customer experiences for our Business Units, driving results, and unlocking value for the enterprise. Powered by industry-leading creative, we are focused on developing forward-thinking ideas and working across channels to create end-to-end experiences in digital and beyond.
The Sr. Manager of Creative Strategy will play a key role in driving digital innovation for the agency - uncovering insights, defining creative territories, and developing leading strategies that allow American Express to connect meaningfully with Card Members and prospects and drive unparalleled love for the brand. A successful candidate will leverage expertise in technology, platforms, and emerging trends to create cutting-edge digital campaigns and connected customer experiences with a cross-functional team of experts. As an individual contributor, they will be responsible for generating comprehensive data and insight-driven, integrated creative and channel briefs. They'll develop approaches that drive high-level decisions, recommendations and result in standout creative delivery. Additionally, and perhaps most importantly, the ideal candidate is creative, collaborative, positive - a self-starter that can build strong relationships with both internal, external partners and agency teams.
Key Responsibilities

  • Sets the strategic direction for creative campaigns and drives alignment with overall business strategy.

  • Develops integrated strategies and briefs using data analysis and creativity.

  • Seeks opportunities to stay up to date on technology, tools, and emerging media channels.

  • Establishes themselves as a thought leader around integrated marketing and their dedicated line of business.

  • Provides insight into testing methodologies and informs forecasting and optimization requirements for ensuring full impact.

  • Forms strong working bonds with internal clients to become their trusted strategic partner.

  • Collaborates with IAT (integrated agency team) members across disciplines

  • Works with data, analytics, Amex Insights, media teams, to identify and illuminate the data's narrative and frame the implications for communication.

  • Facilitates team brainstorms to stimulate unexpected ideas and initiatives.

  • Works with Insight team and partners on an approach to uncovering the answers to the challenges.

  • Works with Directors and proactively on projects that build strategy reputation.

    Minimum Qualifications

    • 5-7 years of relevant work experience in agency and/or client-side creative strategy roles.

    • Developing and executing innovative digital, channel, and content strategies across multiple platforms and customer touchpoints with demonstrated experience in digital content creation, including 360 campaigns, social media, video, and emerging technologies.

    • Partner closely with in UX team and enterprise digital teams across analytics, SEO, and marketing platforms to create seamless customer journeys across connected digital systems.

    • Proficiency in data analysis, understanding of SEO, content management systems, and systems supporting connected customer journeys required for project support and creative oversight for team.

    • Problem-solving skills and ability to navigate difficult issues.

    • Ability to organize and work with complex information and data.

    • Working knowledge of common planning tools (e.g., Mintel, Iconoculture, Kantar etc.)

    • Demonstrated curiosity for trend watching.

    • Effective and clear communicator and presenter, with a talent for articulating complex digital concepts and strategies to partners and stakeholders.

    • Strong project management skills and ability to adapt in dynamic environment, managing multiple projects within the department.

      Salary Range: $80,000.00 to $155,000.00 annually bonus benefits
      The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
      Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.
      We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

      • Competitive base salaries

      • Bonus incentives

      • 6% Company Match on retirement savings plan

      • Free financial coaching and financial well-being support

      • Comprehensive medical, dental, vision, life insurance, and disability benefits

      • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

      • 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

      • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

      • Free and confidential counseling support through our Healthy Minds program

      • Career development and training opportunities

        For a full list of Team Amex benefits, visit our Colleague Benefits Site .
        American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
        We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
        US Job Seekers/Employees - Click here to view the "Know Your Rights" poster and the Pay Transparency Policy Statement.
        If the links do not work, please copy and paste the following URLs in a new browser window: to access the three posters.
        Job: Marketing
        Primary Location: US-New York-New York
        Other Locations: US-Georgia-Atlanta
        Schedule Full-time
        Req ID: 23009948

Keywords: American Express, Atlanta , Senior Manager Creative Strategy, Advertising , Atlanta, Georgia

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