Senior Manager Creative Strategy
Company: American Express
Location: Atlanta
Posted on: November 18, 2023
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Job Description:
Description
You Lead the Way. We've Got Your Back.
With the right backing, people and businesses have the power to
progress in incredible ways. When you join Team Amex, you become
part of a global and diverse community of colleagues with an
unwavering commitment to back our customers, communities and each
other. Here, you'll learn and grow as we help you create a career
journey that's unique and meaningful to you with benefits,
programs, and flexibility that support you personally and
professionally.
At American Express, you'll be recognized for your contributions,
leadership, and impact-every colleague has the opportunity to share
in the company's success. Together, we'll win as a team, striving
to uphold our company values and powerful backing promise to
provide the world's best customer experience every day. And we'll
do it with the utmost integrity, and in an environment where
everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
The Global Advertising and Brand Management (GABM) organization has
a mission to create marketplace demand and drive commerce for
American Express through differentiated and innovative products,
partnerships, marketing, and customer experiences.
OnBrand, the American Express in-house creative agency, has the
ambition to become the internal creative partner of choice by
building seamless customer experiences for our Business Units,
driving results, and unlocking value for the enterprise. Powered by
industry-leading creative, we are focused on developing
forward-thinking ideas and working across channels to create
end-to-end experiences in digital and beyond.
The Sr. Manager of Creative Strategy will play a key role in
driving digital innovation for the agency - uncovering insights,
defining creative territories, and developing leading strategies
that allow American Express to connect meaningfully with Card
Members and prospects and drive unparalleled love for the brand. A
successful candidate will leverage expertise in technology,
platforms, and emerging trends to create cutting-edge digital
campaigns and connected customer experiences with a
cross-functional team of experts. As an individual contributor,
they will be responsible for generating comprehensive data and
insight-driven, integrated creative and channel briefs. They'll
develop approaches that drive high-level decisions, recommendations
and result in standout creative delivery. Additionally, and perhaps
most importantly, the ideal candidate is creative, collaborative,
positive - a self-starter that can build strong relationships with
both internal, external partners and agency teams.
Key Responsibilities
Sets the strategic direction for creative campaigns and drives
alignment with overall business strategy.
Develops integrated strategies and briefs using data analysis and
creativity.
Seeks opportunities to stay up to date on technology, tools, and
emerging media channels.
Establishes themselves as a thought leader around integrated
marketing and their dedicated line of business.
Provides insight into testing methodologies and informs forecasting
and optimization requirements for ensuring full impact.
Forms strong working bonds with internal clients to become their
trusted strategic partner.
Collaborates with IAT (integrated agency team) members across
disciplines
Works with data, analytics, Amex Insights, media teams, to identify
and illuminate the data's narrative and frame the implications for
communication.
Facilitates team brainstorms to stimulate unexpected ideas and
initiatives.
Works with Insight team and partners on an approach to uncovering
the answers to the challenges.
Works with Directors and proactively on projects that build
strategy reputation.
Minimum Qualifications
5-7 years of relevant work experience in agency and/or client-side
creative strategy roles.
Developing and executing innovative digital, channel, and content
strategies across multiple platforms and customer touchpoints with
demonstrated experience in digital content creation, including 360
campaigns, social media, video, and emerging technologies.
Partner closely with in UX team and enterprise digital teams across
analytics, SEO, and marketing platforms to create seamless customer
journeys across connected digital systems.
Proficiency in data analysis, understanding of SEO, content
management systems, and systems supporting connected customer
journeys required for project support and creative oversight for
team.
Problem-solving skills and ability to navigate difficult
issues.
Ability to organize and work with complex information and data.
Working knowledge of common planning tools (e.g., Mintel,
Iconoculture, Kantar etc.)
Demonstrated curiosity for trend watching.
Effective and clear communicator and presenter, with a talent for
articulating complex digital concepts and strategies to partners
and stakeholders.
Strong project management skills and ability to adapt in dynamic
environment, managing multiple projects within the department.
Qualifications
Salary Range: $80,000.00 to $155,000.00 annually bonus benefits
The above represents the expected salary range for this job
requisition. Ultimately, in determining your pay, we'll consider
your location, experience, and other job-related factors.
Employment eligibility to work with American Express in the U.S. is
required as the company will not pursue visa sponsorship for this
position.
We back our colleagues and their loved ones with benefits and
programs that support their holistic well-being. That means we
prioritize their physical, financial, and mental health through
each stage of life. Benefits include:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and
disability benefits
Flexible working model with hybrid, onsite or virtual arrangements
depending on role and business need
20 weeks paid parental leave for all parents, regardless of gender,
offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses
and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds
program
Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits
Site .
American Express is an equal opportunity employer and makes
employment decisions without regard to race, color, religion, sex,
sexual orientation, gender identity, national origin, veteran
status, disability status, age, or any other status protected by
law.
We back our colleagues with the support they need to thrive,
professionally and personally. That's why we have Amex Flex, our
enterprise working model that provides greater flexibility to
colleagues while ensuring we preserve the important aspects of our
unique in-person culture. Depending on role and business needs,
colleagues will either work onsite, in a hybrid model (combination
of in-office and virtual days) or fully virtually.
US Job Seekers/Employees - Click here to view the "Know Your
Rights" poster and the Pay Transparency Policy Statement.
If the links do not work, please copy and paste the following URLs
in a new browser window: https://www.dol.gov/agencies/ofccp/posters
to access the three posters.
Job: Marketing
Primary Location: US-New York-New York
Other Locations: US-Georgia-Atlanta
Schedule Full-time
Req ID: 23009948
Keywords: American Express, Atlanta , Senior Manager Creative Strategy, Advertising , Atlanta, Georgia
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