Marketing Automation Lead (Remote)

Company: Credit Acceptance Corporation
Location: Atlanta
Posted on: September 20, 2023

Job Description:

Credit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories! A great product, amazing people and our stable financial history have made us one of the largest used car finance companies nationally.
Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals. Through the consistent delivery of quality services and understanding the needs of our business, we develop innovative improvements as we strive towards our company's Big, Hairy, Audacious Goals!
Synthesize customer research insights, segmentation data, marketing trends, competitive
landscape, and macro external factors to identify new strategic recommendations to improve
marketing and business results
Drive ongoing growth campaign execution and testing initiatives for Credit Acceptance in digital and traditional marketing channels including but not limited to email, direct mail, social (paid and organic), paid search, display, SEO/content marketing and our site
Writes clear and concise creative briefs, test documents, test plans and strategies, driving
continued performance and optimization against KPIs across channels
Leverage audience data to drive marketing innovations in segmentation, triggers, and channel strategies
Develop learning agendas and test plans to continually optimize creatives based on audience insights and in-market performance
Fluent in business economics to understand where marketing creates leverage to drive growth
Can synthesize insights to identify new recommendations to improve marketing and business results
Confident with interpreting analysis and structuring analytical requests
Hypothesis-led and data-driven in all marketing intent
Can break a strategy down into a structured testing plan / learning agenda
Self-driven, motivated to help, and able to perform with minimal supervision in a team environment
This position will work from home; occasional planned travel to an assigned Southfield, Michigan office location may be required. However, this position is permitted to work at a Southfield, Michigan office location if requested by the team member.
- Bachelor's Degree in Business, Marketing, or related field
-5+ years of B2B lifecycle marketing experience focused on building customer centric campaigns throughout the customer journey in a marketing organization of at least 20 (client-side or agency)
-5+ years of cross-channel orchestration- email, digital, direct mail, events
-5+ years of marketing automation experience (Eloqua, HubSpot, etc.)
-5+ years of marketing experience in financial services or other highly regulated industries
-5+ years writing creative briefs and partnering with creative teams

Bachelor's Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering
-5+ years working with marketing technology platforms and tools
-5+ years of experience in an agile operating model
- Automotive industry experience

Targeted Compensation: $100,000 - $135,000 base salary + an annual bonus plan
LI-Remote
#Insightful by cultivating innovation, accumulating business and role specific knowledge, demonstrating self-awareness and making quality decisions
Earnest by taking accountability, applying feedback and effectively planning and priority setting
Remain compliant with our policies processes and legal guidelines
If you are actively looking or starting to explore new opportunities, send us your application!

All qualified applicants will receive consideration for employment without regard to protected characteristics like age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
California Residents: Play the video below to learn more about our Company culture.

Keywords: Credit Acceptance Corporation, Atlanta , Marketing Automation Lead (Remote), Advertising , Atlanta, Georgia