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Lead Marketing Consultant

Company: Wells Fargo
Location: Atlanta
Posted on: March 20, 2023

Job Description:

About this role: Wells Fargo is seeking a talented and experienced Lead Marketing Consultant for its Merchant Services Growth & Customer Engagement team. Reporting to the Leader of Growth Marketing, this individual contributor role will lead the development and execution of Merchant Services' customer acquisition campaigns in partnership with marketing teams from other Wells Fargo Small Business organizations. In this role, you will:

  • Plan and execute co-marketing campaigns in partnership with marketing teams from other Small Business organizations.
  • Develop effective acquisition strategies for existing Wells Fargo customers and prospects.
  • Drive disciplined test and learn experiments, with ongoing champion/challenger contests.
  • Evaluate and implement appropriate channel mix for acquisition campaigns.
  • Oversee writing of effective creative and copy by our in-house agency and third-party agencies.
  • Follow procedures for coordinating timely review and approval of campaign artifacts.
  • Perform end-to-end quality reviews.
  • Document business process, with risks identified and mitigated by effective controls. Required Qualifications, US:
    • 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education Desired Qualifications:
      • 4+ years' experience in financial services, preferably merchant services or the payments industry.
      • 4+ years' experience as a campaign manager within a complex marketing environment.
      • Demonstrated experience managing end to end marketing campaigns.
      • Orientation toward building productive business relationships and influencing peers, partners, and senior leaders to gain buy-in.
      • Excellent analytical capabilities, including experience leveraging data analysis for framing business strategy and defining/measuring KPIs.
      • Familiarity with business process mapping, risk factor identification, and enactment of mitigating controls. This position is not eligible for Visa sponsorship. Job Expectations:
        • The role is a hybrid role, with the ability to work up to two days per week remotely.
        • Ability to travel up to 10%. Job Locations:
          • 1100 Abernathy Rd NE, Atlanta, GA 30328
          • 1150 W Washington Street, Tempe, AZ 85281
          • 2200 Concord Pike, Wilmington, DE 19803
          • 401 S Tryon Street, Charlotte, NC 2828
          • 800 Jordan Creek Pkwy, West Des Moines, IA 50266
          • 1445 Ross Ave, Dallas, TX 75202
          • 90 S. 7th St., Minneapolis, MN 55402
          • 1655 Grant St., Concord, CA 94520
          • 333 Market St., San Francisco, CA 94104 Pay Range: San Francisco, CA: $115,900 - $206,100 Concord, CA: $115,900 - $206,100 Pay Range $96,600.00 - $171,800.00 Annual Benefits
            • Information about Wells Fargo's employee benefits We Value Diversity At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law. Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements. Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Keywords: Wells Fargo, Atlanta , Lead Marketing Consultant, Advertising , Atlanta, Georgia

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