Senior Director, Paid Media and Performance Marketing
Company: Rent
Location: Atlanta
Posted on: March 20, 2023
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Job Description:
Rent., a Redfin company, is the leading technology company in
the property rental industry. We empower over one hundred million
prospects annually nationwide to find apartments and houses for
rent with our three major brands: and We connect the right renters,
with the right properties, at the right time. Rent's robust,
proprietary AI platform powers a full suite of best-in-class
digital marketing solutions across our flagship listing sites,
search, social, email marketing, reputation management, virtual
leasing office, and more. We simplify our clients' entire leasing
lifecycle, whether building a property's brand, attracting and
converting qualified renters, or nurturing current residents for
renewals. The renters' search experience is made easy, driving
occupancies and efficiencies for property managers and owners. At
Rent., we simplify the rental journey through an engaging user
experience and data-driven innovations. Our mission is to find
everyone a place to call home. Period. An opportunity at Rent.
empowers you to learn and grow within a collaborative environment.
We celebrate the wins together and always look for opportunities to
improve. If you are looking for a team where you can make a true
impact, Rent. is the place for you. We invest in the success of our
employees because we know it's our people that make Rent. such a
great place to work. We are looking for a Senior Director, Paid
Media and Performance Marketing will lead one of our largest
channels, paid search marketing to drive quality traffic to our
sites while maximizing our marketing investment. They will manage
our paid media efforts across all paid media channels, including
testing into new platforms, expanding our current mix of channels
all to drive quality traffic while maximizing our marketing
investment and building a culture within the team and across
partners that is focused on performance and optimization through
relentless testing, evolution of our programs, and evaluation of
programs to deliver against channel KPIs. This person will develop
a team of performance marketing associates and agency partners to
deliver best in class programs and performance and be responsible
for maximizing our marketing investment to drive quality traffic to
our Rent. family of sites. This leader, along with both the
internal team and agency partners, will manage all paid media
efforts and performance marketing channels. A Day in the Life
Keywords: Rent, Atlanta , Senior Director, Paid Media and Performance Marketing, Advertising , Atlanta, Georgia
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