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Segment Marketing Advisor

Company: Integrated Resources, Inc
Location: Atlanta
Posted on: September 24, 2022

Job Description:

Job Title: Segment Marketing Advisor Job Location: Remote Job Duration: 3+ months (Possibility of Extension) Job Description: Duties :

  • Provides expert content/professional leadership on complex Segment Marketing assignments/projects. Supports marketing initiatives to include day-to-day project management of omni-channel campaigns, event strategies, analytics and lead generation. Manages the execution of these marketing initiatives/tactics to ensure successful implementation and tracking of results. Assists in the development and execution of B2B specific strategies to grow the business. Supports other assigned marketing initiatives and key elements of marketing planning process. Exercises considerable creativity, foresight, and judgment in delivering initiatives. Uses deep professional knowledge and communication skills to advise managers and colleagues of project status in verbal and written form. This position is ideal for a candidate who thrives in a fast-paced energetic team environment, but is a self-starter and has the ability and confidence to work independently to drive progress We are looking for someone more seasoned with a strong strategic bent and, also, experience with direct marketing. There will be some tactical support needs mixed in, as well. Job Requirements: Education :
    • Bachelors Degree in marketing or communication and/or equivalent work experience. Languages :
      • English( Speak, Read, Write )

        Skills :
      • Drive marketing strategy from ideation to execution for strategic growth tracks Develop, manage and maintain a wide range of marketing tools in support of campaigns and initiatives to grow our business and support our B2B marketing funnel engagements including marketing collateral, digital content, presentations, one-page sell sheets, videos, webinars, social media, research, etc.
      • Provide reporting and recommendations on optimizing asset investments and attribution Manage and leverage internal and external resources to support the development of campaigns, event planning, list generation, lead nurture, and analytics Demonstrated proficiency in writing and editing marketing campaigns, power points, sell sheets, white

Keywords: Integrated Resources, Inc, Atlanta , Segment Marketing Advisor, Advertising , Atlanta, Georgia

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