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Digital Marketing Lead Generation Specialist

Company: See.Spark.Go
Location: Atlanta
Posted on: September 24, 2022

Job Description:

Job Summary: -The Lead Generation Specialist is responsible for lead generation and driving conversions for our b2b and b2c clients through Google Ads and Paid Social Media strategies. This role will serve as a subject matter expert in paid digital strategies, striving to optimize lead generation and customer conversion through various digital media campaigns. On the Digital Team at See.Spark.Go you will need to have a solid understanding of paid social media, Google Ads, digital advertising strategy and reporting.The ideal candidate for this position would have experience at an Agency, creating paid media campaigns, client service/leadership and strong desire to learn.
The role will report to the Vice President of Digital Strategy and support the Digital Strategy Team while working across clients. A strong candidate will be able to, and/or have experience, presenting analytics, articulating insights, developing campaigns and strategy.

  • Desired Experience: -2-5 years of relevant experience in Marketing, Digital Marketing, Communications or MIS. Minimum of a Bachelor's degree or equivalent in Marketing, Digital Media, Advertising or related degree. Minimum 2 years managing Google Ads and Paid Social campaigns driving conversions and generating leads, specialized training, proficiencies, or certifications in platforms such as Google Analytics, Adwords, Facebook Business Manager, Facebook Ads Manager, etc., are a plus
    Salary: -Commensurate with experience
    Roles and Responsibilities: This position would entail, including, but not limited to, the following:
    • Managing Google Ads and Paid Social campaigns driving conversions and generating leads
    • Implementing and optimizing multi-channel marketing campaigns for both b2c and b2b clients
    • Regular reporting on digital marketing campaigns
    • Assist in leading clients
    • Campaign strategy, execution and optimization
    • Collaborate on client strategy
    • Manage reporting platform
    • Work with the Digital Team to enhance data visualization
    • Support Client Teams with insights and analytics on client communications
      • Knowledge of website analytics tools (e.g., Google Analytics)
      • Experience building Facebook & Google Ads
      • Excellent written and spoken communication skills
      • Ability to juggle multiple projects in a fast-paced work environment
      • Excellent attention to detail and strong follow-through
      • Excellent marketing project management skills in terms of timely planning, executing and reporting on multiple projects simultaneously.
      • Excellent computer skills in a Mac OS environment plus strong proficiency in programs like Excel and Sheets.
      • Experience with MailChimp and maintaining customer databases is a plus
      • Excellent organizational management skills
        ---Soft Skills Desired
        • A hunger to learn. Do you like to learn and find yourself exploring "the new"?
        • A desire to support. Do you love being a team player?
        • An earnestness to succeed. Do you genuinely like helping others achieve their goals?
        • A proactive attitude. Do you like to plan and think ahead?
        • A resourceful spirit. Do you find a way to "make it happen"?

Keywords: See.Spark.Go, Atlanta , Digital Marketing Lead Generation Specialist, Advertising , Atlanta, Georgia

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