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Integrated Marketing Program Manager

Company: Tricentis
Location: Atlanta
Posted on: August 7, 2022

Job Description:

Tricentis is looking for an Integrated Marketing Program Manager responsible for the Mid-Market campaigns; this includes orchestrating strategic input and execution across marketing's functional areas (e. g., sales, field, product marketing, and paid media). The individual will grow a deep understanding of Tricentis' Mid-Market campaigns and priorities, Mid-Market customer needs and personas, competitive dynamics of the Mid-Market marketplace, and the levers to utilize to create demand and improve financial results for Tricentis.
The ideal candidate will have campaign planning and execution experience with hands-on demand generation experience, be a creative thinker who is results-driven, enjoys complex problem solving, thrives on owning the process from beginning to end, and loves working with cross-functional teams.

  • Direct ownership of lead and marketing sourced pipeline targets for the Mid-Market segment - ensure the right level of lead flow for each geo/product line as well as optimal lead management and conversion rates of those leads.
  • Understand the Mid-Market customer's pain points, optimal product solution mix, and go-to-market strategy to develop and implement a media plan aligned to customer and business needs
  • Grow net new pipeline and revenue through a mix of lead generation tactics including, paid media, events, email and direct mail that target the right audience with the right message at the right time.
  • Plan and execute integrated marketing programs to acquire new customers and expand within existing customer accounts
  • Determine appropriate communication vehicles and mix strategies to support integrated campaign objectives and performance targets.
  • Serve as the integration point between field, paid media, corporate comms and product marketing across regions.
  • Input marketing mix recommendations into planning process based on best practices & campaign analytics.
  • Customize content and programs, planned or existing, to fit the needs of the Mid-Market target audience.
  • Provide direction to all internal marketing teams as well as external agencies.
  • Coordinate with other campaign managers, marketing and business leaders to schedule and orchestrate campaign for maximum impact.
  • Utilize primary research, 3rd party customer data and direct customer interaction information to influence marketing strategy
  • Track lead flow to ensure that channels are delivering in line with forecasts and that leads are going to the appropriate AE for follow-up in a timely manner.
    • 5+ years experience building and executing integrated campaigns across multiple marketing tactics and platforms for fast-growth companies
    • Understanding integrated marketing and the entire marketing mix
    • A strategic, consultative player who can plan (think) and execute (do)
    • Experience partnering with sales to execute marketing programs
    • Strong project management skills, attention to detail and the ability to manage a campaign end-to-end
    • Demonstrated experience building inbound lead generation and co-marketing programs
    • Ability to provide concrete examples of successful campaigns you've driven to support growth and/or retention targets
    • Excellent communication skills, PowerPoint and Excel skills
    • Experience working and building strong relationships with cross-functional or cross-geo teams in a high-growth company.
    • Strong analytical skills and understanding of marketing metrics.
    • Experience working with Salesforce, marketing automation platform (Marketo a plus), and website CMS (WordPress a plus)
    • Flexibility to work in a rapidly changing environment
    • Must be high energy, passionate and have a positive "can do" attitude
    • Minimum of Bachelor's Degree in Marketing or related field required

Keywords: Tricentis, Atlanta , Integrated Marketing Program Manager, Advertising , Atlanta, Georgia

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