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Media Analytics Manager

Company: Plowshare
Location: Atlanta
Posted on: May 16, 2022

Job Description:

Job DescriptionCompany Description

Founded in 1994, the PlowShare Group (PlowShare) works exclusively with nonprofit organizations, government agencies, and their partners. Our mission is to harness the power of communications for social good. Our core expertise as a full-service communications agency and consultancy includes unique capabilities in Public Service Announcement (PSA) creative development, distribution services, and monitoring and reporting. Acquired in 2017 by Publicis Groupe, PlowShare now brings the full suite of marketing services to our clients and an array of career path options to our employees. Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe's tools and expertise around the world through the mantra "The Power of One"‚Äč.Job Description

Reporting to the VP, Director of Media Operations, PlowShare's Media Analytics Manager will be responsible for helping PlowShare Group clients to better achieve, understand and analyze their media campaign activity and goals. This includes working on regular reporting needs, campaign data analysis and live dashboard management.At PlowShare, transparency is key to our success and in this role, you will have the opportunity to apply your data and analytics experience to develop automated live dashboards and influence media planning and operations for clients and internal teams. The Media Analytics Manager will be tasked with implementing Data and Analytics best practices across multi-channel and multi-platform digital media campaigns for PlowShare clients.Core Responsibilities

  • Responsible for the Data Governance and Dashboard development of PlowShare client digital media campaigns
  • Data governance of advertising technology, ad serving and platform management across programmatic media, SEM, and social media
  • Responsible for Data and Analytics best practices across PSG clients
  • Collaboration with Media teams and clients on campaign delivery and analysis
  • Measurement of specialized media programs in collaboration with the Media Development and partnerships team
  • Responsible for client and campaign reporting, analysis and data management
  • Client assistance on backend technical needs such as pixel management, ad tracking and encodement or other media buying and campaign reporting technical needs
  • Identify the technology or tools needed to support campaign implementation in addition to other software or hardware that may assist in client advertising support and analysis
  • Demonstrate Data and Analytics transparency and build trust (a central source of truth) with clients and internal stakeholdersQualifications

    • Minimum of 5 years in the advertising, marketing, media, communications agency industry, with proven experience in successfully developing dashboards, managing data & analytics reports, and data governance of digital media advertising campaigns
    • Minimum of 5 years setting up and managing data governance through APIs and manual data integrations of Google Ads, DV 360, The Trade Desk, Conversant, DoubleClick, Facebook/Instagram, Snapchat and other social networks via Datorama or Tableau
    • Comfortable developing and presenting reporting presentations for mid-campaign, post campaign, and QBRs
    • Comprehensive experience with the Data & Analytics of earned, owned shared and paid media
    • Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
    • Strong communication skills and be comfortable presenting data & analytics ideas to internal and client stakeholders
    • Passionate about the constantly changing world of media with ability to drive thought leadership for clients and the agency
    • Collaborative approach/attitude
    • Bachelors (or above) Degree in Data Science is a strong plus

      Additional Information

      All your information will be kept confidential according to EEO guidelines.

Keywords: Plowshare, Atlanta , Media Analytics Manager, Advertising , Atlanta, Georgia

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