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Digital Marketing Manager

Company: Azalea Health
Location: Atlanta
Posted on: January 16, 2022

Job Description:

We are seeking a Digital Marketing Manager to grow our digital strategy and oversee the execution of revenue-based marketing programs that create awareness, generate leads, and drive conversions. The ideal candidate is a tech-savvy and data-driven Marketer who can analyze and leverage customer, market, and performance data, to develop engaging marketing experiences.

This is a high profile role that brings measurable value to the success of our business. Additionally, it is a great fit for an energetic self-starter who enjoys driving marketing impact and operational efficiency through building powerful lead generation campaigns and developing scalable processes.

DUTIES & RESPONSIBILITIES:

  • Develop a comprehensive digital plan with measurable goals, KPIs and benchmarks
  • Create innovative digital marketing experiences to communicate and differentiate our value to diverse prospective clients throughout the buyer journey in an ever evolving digital world
  • Define and develop SEO strategy, working cross-functionally and through external agencies to drive execution and monitor our SEO visibility in core/adjacent product categories with an eye to competitor capabilities
  • Devise and manage execution of strategies to drive online traffic to website - including but not limited to web experience, SEM/PPC, retargeting, display advertising, email marketing and video
  • Evaluate performance of website and digital marketing programs against defined KPIs (daily, weekly, monthly and quarterly basis), providing reporting that focuses on actionable insights to improve inbound and outbound campaign effectiveness
  • Discover and create data centric opportunities that allow us to make more effective and efficient decisions for the ways in which we drive acquisitions through marketing channels
  • Act as marketing SME providing insight into the digital behaviors of our core client target audiences and impacts to user experience
  • Plan and perform A/B testing to define and execute enhancements to improve website experience, conversion rates, programs/campaign ROI, and sales growth.
  • Continually evaluate digital tools and technologies, analyzing their impact to our brand, website and digital marketing programs along with competitive aspects of the digital landscape
  • Manage and optimize usage of marketing automation platform (Hubspot); driving highly segmented audiences to engage with content and promotions. Build emails and forms, create engagement programs, and leverage reporting for constant optimization.
  • Develop strategies that nurture client relationships, drive continuous brand trust and retain clients

    QUALIFICATIONS:
    • Bachelor's Degree in Marketing, with 5+ years of digital marketing experience
    • 3+ years managing PPC, SEO and marketing automation platforms
    • Bonus experience: Agency, B2B or healthcare experience
    • Working experience with WordPress custom templates and Salesforce
    • Deep understanding of online marketing concepts, strategies and tactics.
    • Excellent organizational skills and meticulous attention to detail, with ability to work on multiple projects simultaneously
    • Proven ability to work independently and take initiative
    • High energy with superb communication
    • Excellent time management and multitasking skills

      This job description is intended as a summary of the primary responsibilities of and qualifications for this position. The job description is not intended as inclusive of all duties an individual in this position might be asked to perform or of all qualifications that may be required either now or in the future.

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Keywords: Azalea Health, Atlanta , Digital Marketing Manager, Advertising , Atlanta, Georgia

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