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Media Planning Supervisor

Company: Fitzco
Location: Atlanta
Posted on: January 16, 2022

Job Description:

Media Planning SupervisorHungry, curious, growing, and never satisfied.
Thats Fitzco, a fully-integrated agency with combined capabilities across strategy, creative, production, media, and analytics. At Fitzco, we help brands find their people - strategically, creatively, and quite literally through media.This position is based in Atlanta. This person will start virtually and join us when we're back in the office on the bustling westside on January 4 - Tues/Thurs in office, Mon/Wed/Fri from home.In this role, you will be responsible for the following activities:Build smart plans

  • Alongside the Associate Media Director, you will lead the development of cross-channel media strategies for both traditional and digital channels (TV, radio, digital, social, print, etc.)
  • Analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channels
  • Evaluate media proposals and provide POVsBring them into the world
    • Work with Platforms and Investments teams to execute media plans promptly and accurately. Provide ongoing stewardship and oversight of plans, including:
    • Issuing RFPs to publishers and negotiating effective media proposals
    • Supervising insertion order process and ensuring adherence to agency terms & conditions
    • Trafficking digital and print campaigns
    • Monitoring campaign deliveries and suggesting optimizations based on campaign KPI performance
    • Monitoring client expenditures and resolving billing discrepanciesBe the go-to media expert
      • Be the main media point of contact for clients, streamlining and representing multiple POVs from planning, activation, and analytics teams
      • Present recommendations to clients and internal teams
      • Identify emerging trends in the industry and how to harness them to drive our clients' business forward
      • Collaborate with internal partners (Activation, Account, Creative, Project Management) to ensure full alignment
      • Partner with Analytics to establish a measurement framework for your plans that ladders up to the clients objectives
      • Work across clients to ensure consistency in the way approach planning and execution
      • Actively merchandise wins/learnings across the agency and clientsHelp others do this too
        • Manage and develop 2-3 associate/media planners
          What you need to succeedGrit: ask the tough questions, always know the whyAgility: were more nimble than ever, and were looking for another pacesetterStraight talk: we already have enough jargonAccountability: find the delicate balance of agility, quality of output, and impact to the business
          • 4-6 years of media planning experience, 2-3 years in an agency environment strongly preferred
          • Digital experience required, traditional experience preferred
          • Strong knowledge of research tools like ComScore, Simmons/MRI, Kantar, Advantage, Prisma etc.
          • Working knowledge of asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverables
          • Basic understanding of site tagging and analytics platforms like Adobe and Google Analytics
          • Experience working across various internal teams (Platforms, Account, Creative, Production) to both understand the overall plan/moving pieces and push the work where needed
          • Proactively suggest alternative approaches to solving problems
          • Guide and inspire creative
          • Listen to client needs and translate them into high-quality solutions
          • Ability to write clear and concise presentations in a straight-forward and enlightening way
          • Present effectively and as a credible storyteller in client meetings for new business
          • Experience managing and coaching junior planners, creating opportunities for them to grow while holding work accountable to standards and deadlines
          • Ability to manage multiple projects simultaneously in a fast-paced environment
          • Ability to identify and initiate the first steps in the process and see them through to the end of a project
            The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required, and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements.Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse Jobble

Keywords: Fitzco, Atlanta , Media Planning Supervisor, Advertising , Atlanta, Georgia

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