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Demand Generation Marketing Manager, Part Time

Company: Digital Scientists
Location: Avondale Estates
Posted on: January 16, 2022

Job Description:

Digital Scientists is seeking an experienced Demand Generation Marketing Manager to work Part Time for our innovative software services firm based in Alpharetta, GA. This position will be a hybrid mix of in-office and remote work. Digital Scientists provides expertise in exploring, building and designing digital products for business clients in a variety of industries. You will be a great fit if you enjoy a combination of both strategic and tactical digital marketing for a small professional services agency.

In this role, you will work closely with our internal leadership plus external marketing partners to identify and execute initiatives that help us continue to attract top client companies. You will focus on lead generation, social media, analytics, email campaigns and other marketing campaigns to improve our SEO and SEM.

Responsibilities

  • Responsible for crafting and executing multi-channel marketing campaigns to generate high-quality business leads from a variety of industries
  • Report to the CEO and work closely with VP of Product to produce high impact campaigns that acquire, engage, nurture, and convert leads into customers
  • Partner with Content Marketing to ensure topical alignment across content creation, offers and demand plans
  • Manage marketing contractors and partners, including SEO agencies, to ensure strategic campaigns
  • Identify actionable insights from our data to help us improve and better target audiences
  • Manage company website, monitor media & look for new PR opportunities and relationships
  • Manage and report on the marketing and sales funnel for all programs, including volume at every stage, conversion rates between stages, and velocity from inquiry to sold
  • Build and manage a calendar for demand generation programs
  • Obtain a deep understanding of target markets and buyers in order to engage the right people in the best possible way to achieve results

    Requirements
    • Bachelor's Degree in related field, i.e. Digital Marketing, Advertising or Public Relations
    • 5+ years of experience driving leads for a professional services company, preferably in technology
    • Well-versed in digital marketing practices, including social media & monitoring
    • Highly organized to manage multiple priorities
    • Strong communication and collaboration skills
    • Interest in digital strategy, design and technology
    • Knowledge of CRM/sales pipeline management tools, analytical tools and website maintenance a plus (e.g. WordPress, Mailchimp, Pipedrive CRM, SEMRUSH, etc.)

      Benefits
      • Flexible Part Time hours, 20 - 25 hours per week
      • Hybrid mix of remote and flexible in-office work
      • Open and collaborative work environment
      • Work with the latest and greatest open-source tools
      • Opportunities for professional development
      • 401K savings plan (with employer matching)by Jobble

Keywords: Digital Scientists, Atlanta , Demand Generation Marketing Manager, Part Time, Advertising , Avondale Estates, Georgia

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