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Marketing Coordinator

Company: Piedmont Healthcare
Location: Atlanta
Posted on: November 23, 2021

Job Description:

Collaborates, develops and executes local entity marketing plans.KEY RESPONSIBILITIES:1. Works with management to help identify and manage marketing projects for assigned entity.2. Plans, develops and supervises the preparation, issuance and delivery of marketing campaigns, collateral materials and digital media, including identifying the needs of clients and developing and managing recommendations from creation to completion (involves managing relationships with clients, writers, graphic designers, photographers, etc.)3. Leads inter-disciplinary teams of directors, physicians and executives through the marketing planning process and implementation of the marketing plan.4. Implements local execution of service line campaigns/initiatives.5. Provides analysis of marketing efforts to determine effectiveness.6. Follows established guidelines in planning and executing marketing activities.7. Responsible for managing website updates.KNOWLEDGE, SKILLS, ABILITIESWide range of writing skills, including marketing and journalism is preferred.Excellent organization and written/verbal communications skills.Ability to manage multiple projects and meet tight deadlines.Knowledge, understanding and experience in using various marketing and public relations tactics, including market research, advertising, community relations, direct mail, collateral, digital media, event planning, etc.Working knowledge of all modes of communication including print, digital, photography, video, social media channels, verbal presentations, activities, and grassroots efforts.Strong computer skills including software proficiency in MS Office programs, and specialty software.Ability to work effectively with people at all levels of the organizationMust be creative, versatile, self-motivated, driven, detail-oriented, and responsive.Position requires strategic thinking and strategy development.RequirementsMINIMUM EDUCATION REQUIRED:A Bachelor's Degree in marketing, public relations, communications, or a closely related field is required.MINIMUM EXPERIENCE REQUIRED:Three (3) - five (5) years of progressively responsible work experience in marketing and public relations, preferably in a healthcare system, physician marketing, or closely related field is required. Requires travel in the community - car and driver's license are required.MINIMUM LICENSURE/CERTIFICATION REQUIRED BY LAW:None.ADDITIONAL QUALIFICATIONS:None.#LI-POST#GDIND000Diversity & InclusionAt Piedmont Healthcare we embrace diverse ideas, perspectives, and skills to create a collaborative workplace where the best talent wants to succeed. We celebrate differences and recognize that they allow us to care for our community.Excellence at WorkPiedmont is a certified Great Place to Work---- a national designation based on employee feedback about trust, workplace culture and experience. In 2019, Forbes named Piedmont one of Georgia's 10 best employers and the highest-ranked healthcare provider.

Keywords: Piedmont Healthcare, Atlanta , Marketing Coordinator, Advertising , Atlanta, Georgia

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