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Senior Knowledge Analyst- Digital Marketing

Company: Boston Consulting Group
Location: Atlanta
Posted on: November 23, 2021

Job Description:

We are seeking a strong candidate with experience and passion to fill a Client-Focused Senior Knowledge Analyst (SKA) role within the MSP Practice, focused on the topic of Digital Marketing. As a Senior Knowledge Analyst within the MSP Practice Area, you will partner with BCG project teams and contribute directly to BCG client work, will be responsible for analyzing and executing digital marketing campaigns for clients. The position will work closely with BCG client teams to monitor and optimize large digital marketing transformation programs. You will also help assess client digital marketing capabilities based on both quantitative and qualitative observations, and work with BCG client teams to develop capabilities that drive client performance.

The Senior Knowledge Analyst will leverage their analytics and marketing toolkit and his/her expertise to support project proposals (e.g. outside-in observations, competitive benchmarking, etc) as well as client case work. You will also contribute to Digital Marketing topic and business development and be responsible for creating and maintaining best-in-class institutional content and knowledge that supports and advances the Digital Marketing topic (e.g. case vignettes, credentials, toolkit evaluations, vendor management, etc).

Successful candidates will possess advanced analytics technical expertise, strong collaborative and execution capabilities, excellent verbal and written communication skills both to expert and non-expert audiences, a practical and flexible mindset, and high attention to detail and work quality. You will join a growing team with a global presence and will work most closely with team members in India.
Solving complex client problems through relevant analytical approaches and customized solutions
Assessing client digital marketing capabilities
Analyzing the progress of client digital marketing campaigns
Working closely with clients to understand strategic objectives and design tests/optimize campaigns to improve digital marketing performance and meet the clients' goals
Interfacing with BCG case and client teams and reporting on results, in a credible and confident way
Working collaboratively and effectively in a group dynamic often virtually, proficient in agile ways of working
Flexibility and bringing a curious and creative mindset, open to new things and able to propose innovative ideas
Ability to navigate complexity and ambiguity

Bachelor's Degree required; Advanced Degree preferred, with demonstrated high academic achievement
Business Analytics, Mathematics, Statistics, Computer Science, IT, Marketing, Computer Applications, Engineering, or related field is required
1-2+ years of consulting experience in relevant marketing sector required; candidates with consulting experience strongly preferred
In lieu of consulting experience, 2+ years of minimum industry experience required, 3-6+ years of industry experience strongly preferred
Previous experience at a consulting firm, marketing agency, ad tech firm strongly preferred
Strong Excel skills required; Experience with common DSP/DMP platforms (Google DoubleClick, etc.), Microsoft Access and/or Alteryx is a plus
Prior experience in a start-up environment is desirable
Flexible, self-motivated, and proactive out-of-the-box and critical thinker
Excellent interpersonal and communication skills, fluent written and spoken English
Strong business acumen and problem-solving capabilities

Our knowledge and research specialists collaborate with global colleagues across BCG to bring expertise and capabilities to the service of our clients. Our team is made up of a diverse pool of knowledge and research positions that allow us to pursue exciting, innovative research careers.
As a Client Focus KT member, you will work face to face with clients and with BCG Project Leaders, Associates and Consultants. In the period between cases, you will collaborate with global topic leads and colleagues across BCG to bring expertise and capabilities to the service of our internal and external clients. Our team is made up a diverse pool of knowledge positions that allow us to pursue exciting, innovative knowledge careers.

The Knowledge Team (KT) is a group of functional and/or industry experts leveraging deep domain knowledge to enable insight for case teams and clients. KT members are affiliated to BCG Practice Areas, plugged into the strategic agenda and building and deploying leading edge IP data tools/assets to deliver insight.

BCG's Knowledge Team members have the opportunity to be staffed on cases and help co-create insights with case teams and clients through expert perspectives on industry trends, delivery of proprietary data or tools in a particular function and complex research and analysis of market information. KT members also support the PA's business development and proposals and help to organize and codify the knowledge that enables BCG to deliver superior business value for its clients.

Effective November 1, 2021, all new US hires must be fully vaccinated (two weeks after receiving the final dose of a WHO-approved COVID19 vaccine) or subject to a religious or medical exemption.

Keywords: Boston Consulting Group, Atlanta , Senior Knowledge Analyst- Digital Marketing, Advertising , Atlanta, Georgia

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