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Digital Marketing Specialist

Company: Infor
Location: Atlanta
Posted on: April 10, 2021

Job Description:

The Digital Marketing Specialist role is responsible for taking ownership of Infor's marketing websites: manage their content in an enterprise CMS, monitor their health and performance, guide regional marketing teams on how to get the most from their website, report website analytics and insights, and grow organic search traffic
Key Responsibilities

  • Manage and perform regular website management responsibilities including content management, SEO, user experience, and communicating with regional marketers about their respective websites.
  • Maintain and monitor keyword lists, web health, performance and KPI reports and dashboards
  • Manage and maintain regional websites within an enterprise CMS (SiteCore) and/or MRM ticketing system
  • Take ownership of regional website quality and content with duties including content audits and reports, testing, and brand compliance
  • Provide recommendations and execute strategies for keyword opportunities
  • Grow regional organic traffic through SEO tactics: trouble shoot technical SEO issues, keyword research, update page titles and meta information.
  • Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, and content inventory.
  • Keep pace with search engine industry trends and developments.
  • Monitor web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance goals.
  • Monitor and evaluate search results and search performance across the major search channels
  • Communication to team and management on project development, timelines, and results.
  • Provide oversight and work closely with the other team members to drive traffic and enhance Infor's web experience.
    Key Requirements/Experience
    • 1-3 years experience in Search Engine Optimization (SEO).
    • 1-3 years experience with website analysis using a variety of analytics tools including Google Analytics, Search Console, etc. as well as internal reporting tools.
    • 1-3 years experience demonstrating and presenting data-driven insights.
    • 1-3 years experience with updating public facing websites on a CMS (SiteCore preferred)
    • Understanding of SEO fundamentals and search engines used regionally
    • Bilingual with proficiency and fluency in English and Spanish for Latin America (required)
    • Data driven problem solver who can align user experience and marketing objectives.
    • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
    • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving marketing goals.
    • High levels of integrity, autonomy, and self-motivation.
    • Excellent analytical, organizational, project management and time management skills.
    • Proficiency in MS Excel, PowerPoint, and Word.
    • AdWords/Analytics/Bing certifications a plus.
    • Ideally degree educated.
    • B2B software industry experience is preferred.

      Infor vision:We are the industry-specific cloud company. We provide mission critical enterprise applications that deliver sustainable operational advantage to our customers globally.We succeed only when our customers succeed. Customers achieve superior outcomes by leveraging our continuously evolving, differentiated solutions. Our products and services combined with deep industry expertise lead directly to better agility, deeper business insights, and holistic productivity improvements.The capabilities and commitment of our people fuel our success. Our diverse and global workforce is collaborative, innovative and passionate about our customers and Infor. We have a bias toward action and break down silos across our teams and our partners to deliver on our promises. Our people seek, share and apply knowledge to generate value for Infor and our customers.Our extraordinary financial strength, ownership structure and long-term view empower us to foster lifetime, mutually beneficial relationships with customers, employees and partners.We aspire to be a great place to work, a recognized innovator, a leader in customer experience, and to rapidly expand our market share by creating value for our customers, and driving sustained, profitable growth.Infor values:Our Guiding Principles set the standard for how we work with one another. They define who we are as an organization and guide everything we do. By applying the same shared values that unleash prosperity in free societies-such as value creation, integrity, responsibility, free speech, and toleration-we encourage one another to take initiative and to challenge the status quo.
      • We have a relentless commitment to a culture based on a business philosophy called Market Based Management-- (MBM--). Informed by the principles that allow a free and open society to flourish, MBM-- prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.

Keywords: Infor, Atlanta , Digital Marketing Specialist, Advertising , Atlanta, Georgia

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