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Associate Media Director

Company: Merkle Inc
Location: Atlanta
Posted on: February 25, 2021

Job Description:

Associate Media Director, Audience Activation (Paid Social) The Associate Media Director, Audience Activation, is an individual with media expertise across addressable media channels (video, display, social, native, etc.), demonstrating passion and thought leadership for the channels. Direct reports will likely be in the range of 2-6, scaling from Media Supervisors to Junior Associates. We're looking for someone with the ambition & desire to learn, grow and partner with the best in class. This role requires media experience to plan and execute paid media campaigns for a host of our Fortune 500 clients. Care to join us?-- Qualifications: Key Accountabilities:

  • Ownership of Audience Activation of one or more accounts at a senior level
  • Serve as client and team lead for assigned accounts for all audience centric and addressable channels (Programmatic, Paid Social, 3rd Party Vendors)
  • Ability to lead the team to design cutting-edge, strategic and thoughtful audience-centric approaches and plans across a myriad of channels and tactics (video, display, social, mobile, audio, DOOH)
  • With support of Media supervisor ensuring all activation best practices are being adhered to and implemented
  • Comfort owning and communicating directly with clients on questions/concerns and specific media initiatives
  • Media face and voice of the agency internally and externally, and comfort with this role
  • Is aware of and looks for opportunities to improve and grow the client business
  • Helps evaluate organizational structure and team resourcing
  • Support the agency and Audience media team with other projects, i.e. departmental development plan and New Business Pitches, etc.
  • Responsible for the overall operational and developmental growth of the team.
  • Coach team members to continually raise the bar, execute flawlessly, deliver more holistic solutions, and provide overall client excellence.
  • Drive agency thought leadership and be forward thinking on new opportunities Qualifications:--
    • Bachelor's degree or equivalent experience
    • 7-10 years of total experience
    • Relevant media planning and buying experience with specific digital focus
    • Familiar with Web Analytics, Ad Servers, Media Research tools, etc.
    • 2+ years managing more junior team members
    • Ability & desire to teach/train others on media strategy and activation planning and process.
    • Understand client's biz and objectives, and is able to apply , and help other's apply them to media planning and recommendations
    • Demonstrate ability to lead clients & be seen as an indispensable partner
    • Anticipate and address client challenges
    • Lead with an open mind.
    • Actively seek to apply best practices and demonstrate ability to navigate chaos
    • Able to identify areas for improvement and tackle them head on, with little supervision, and follow them through to fruition
    • Is aware of bandwidth of team, team members strengths and weaknesses and where and when to step in
    • Management of people, time and ideas across accounts
    • Proven ability to synthesize data & results, identify trends & key findings, and fuel media strategies.
    • Problem-solving nature and deep curiosity to uncover the best solutions to help the client reach or exceed key performance indicators (KPI).
    • A team player with a positive attitude who is able to handle stressful situations and deadlines calmly.
    • Focused on honing operational leadership and strategic skills for advancement.
    • Effective meeting facilitation and presenting to groups.
    • Excellent communication (written/verbal) and presentation skills Additional Information: Employees from diverse or underrepresented backgrounds encouraged to apply.
      Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying. Graduate Opportunities: Whether you're still studying, recently graduated or are already working and fancy a career hop, we could have a perfect opportunity for you.
      Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.

Keywords: Merkle Inc, Atlanta , Associate Media Director, Advertising , Atlanta, Georgia

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