Director, Digital Marketing
Company: Veritiv Corporation
Location: Atlanta
Posted on: February 25, 2021
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Job Description:
Covid-19 update: As an "essential business," Veritiv is
committed to maintaining business-as-usual. While hiring processes
may be delayed, we are still sourcing and interviewing for top
talent to join our team when the time is right. We ask for your
patience as we navigate these challenging times. Thank you for your
interest in Veritiv. Location Atlanta, Georgia, 30328 Category
Sales & Marketing Job Id R22773 At Veritiv (NYSE: VRTV), we are
accelerating our growth as a Fortune 500-- company and are seeking
highly skilled and motivated individuals to join our One Team and
drive projects to completion. Our people are our difference; at the
heart of everything we do is a team who innovates and activates our
global network.
We have thousands of team members across approximately 140 North
American facilities who are driven to solve customers' needs
through our exceptional service and expertise.--
We encourage you to learn about and apply to Veritiv if you seek an
inclusive work experience, where diverse ideas are met with
enthusiasm, and where you can realize your full potential.-- ABOUT
THE COMPANY Veritiv Corporation (NYSE: VRTV), headquartered in
Atlanta and a Fortune 500-- company, is a leading North American
business-to-business distributor of packaging, facility solutions,
print and publishing products and services; and also a provider of
logistics and supply chain management solutions. Serving customers
in a wide range of industries, Veritiv has distribution centers
throughout the U.S., Canada and Mexico, and team members helping
shape the success of its customers. JOB PURPOSE Leads digital
marketing strategies and activities, including the planning,
organizing and execution; contributes to overall strategy
development. RESPONSIBILITIES Lead the development and
implementation of strategy for a significant area of
responsibility, anticipating complex issues, challenges, and
opportunities, and ensuring integration with wider corporate
strategy. Develop the strategy for a significant area of
responsibility such as a function, anticipating complex issues,
challenges and opportunities. Ensure the strategy--is successfully
implemented and meets medium-term business needs. Lead the
development of digital marketing strategies and an integrated
digital marketing road map that together will enable brand
positioning and promotional planning. Oversee execution of the
digital marketing plan by setting and managing channel leads and
sales targets; managing budgets for acquisition, conversion,
retention and service; and prioritizing audiences and products
available through the channel. Create and effectively communicate
the digital marketing capability road map with the executive team
and senior stakeholders. Lead cross-functional collaboration across
marketing and technology to define and prioritize foundational and
innovative digital marketing capabilities. Develop and gain
agreement to annual business plans for a function or substantial
business area, ensuring alignment with strategy; quantify business
outcomes (i.e. revenues or other key performance indicators);
detail expense and headcount budgets; and develop business cases
for key projects, ensuring cross-functional integration.
Communicate the function's strategy and its relationship to the
organization's mission, vision and values; clarify the actions
needed to implement it within the area of responsibility; motivate
people to commit to these and to doing extraordinary things to
achieve the organization's business goals. Take responsibility for
setting and managing area budgets so they align with organizational
strategy. Provide authoritative specialist advice to the leadership
team of a small or nationally based organization or subsidiary to
guide the implementation of policy and the design and
implementation of projects and change initiatives. Identify and
manage stakeholders up to top management level, finding out their
needs/issues/concerns and reacting to these by leading and
coordinating the development of stakeholder engagement plans to
support the communication of business information and decisions.
Manage and report on the performance of the function / business
area; set appropriate performance objectives for direct reports and
hold them accountable for achieving these; take appropriate
corrective action where necessary to ensure the achievement of
annual business objectives. Identify the capabilities needed to
meet the current and emerging business needs of a significant
business area. Evaluate current capabilities, identify gaps, and
prioritize development activities. Motivate others to develop their
capabilities and fulfill their personal potential. Build
capabilities elsewhere in the organization through mentoring and
other informal methods. Roles at this level are taking strategic
direction and leading the execution for a significant area of
responsibility e.g. a function. - Strategic implementation; invent
BEHAVIORAL COMPETENCIES Business Insight Strategic Mindset Manages
Complexity Customer Focus Plans and Aligns Drives Vision and
Purpose Builds Effective Teams TECHNICAL COMPETENCIES Applies and
uses expertise to act as the organizational authority on
developing, organizing, and prioritizing appropriate plans or
performing necessary actions based on recommendations and
requirements. Acts as the organizational authority and established
expert on analyzing data trends for use in reports to help guide
decision making. Applies expertise to act as the organizational
authority on developing the best possible commercial proposition
that fulfills the needs of the client and the marketplace. Applies
expertise to act as the organizational authority on ensuring the
organization can recruit people with the skills it needs to achieve
competitive advantage, while also balancing its resources in order
to meet short-term and long-term strategic goals. Uses expertise to
act as the organizational authority on managing projects and/or
programs within desired cost, time and quality parameters. Project
Requirements Management Plan; Project Requirements Verification
Plan; Project Resource Management Plan; Project Schedule; Project
Schedule Baseline; Project Scope Statement; Project Change
Log/Register. Operates as a recognized expert to shift into and out
of a mental mindsets associated with assessing the facts and
circumstances of the current situation and/or environment and
making the appropriate/innovative adjustments to thinking and work
habits to thrive in any scenario. Typically known as a subject
matter authority. Adapts existing tools and techniques to existing
situation; Adapts to changing goals / objectives; Entrepreneurial
spirit; Focuses on simplicity when addressing the customer.
EDUCATION University / Post Graduate (Masters Degree) Preferred
EXPERIENCE Wide and deep experience providing expert competence
(Over 10 years to 15 years ) Managerial Experience Experience of
planning, managing and organizing resources within short / medium
timescales within the overall policy framework. (Over 6 years to 10
years) ADDITIONAL INFORMATION Must have experience working in a
business-to-business (B2B) environment. Must have experience in
both digital and e-commerce. Experience working with software
automation tools such as Marketo. Must have in-depth knowledge
ofgeneral external digital marketing tactics. Veritiv--is an
Equal--Opportunity/Affirmative--Action employer. Individuals
seeking employment are considered without regards to race,
ethnicity, color, creed, religion, sex, sexual orientation, marital
status, age, disability, gender identity or expression, genetic
information, national origin, protected veteran status or any other
classification protected by law. Additionally, Veritiv will not
discharge or in any other manner discriminate against employees or
applicants because they have inquired about, discussed, or
disclosed their own pay or the pay of another employee or
applicant. However, employees who have access to the compensation
information of other employees or applicants as part of their
essential job functions cannot disclose the pay of other employees
or applicants to individuals who do not otherwise have access to
compensation information, unless the disclosure is (a) in response
to a formal complaint or charge, (b) in furtherance of an
investigation, proceeding, hearing, or action, including an
investigation conducted by the employer, or (c) consistent with
Veritiv's legal duty to furnish information.--If you would like
more information about your EEO rights as an applicant, please
click here:
http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf
Get tailored job recommendations based on your interests. Location
Memphis, Tennessee, 38118 Category Warehouse/Supply Chain/Logistics
Job Id R22833 Location Norcross, Georgia, 30071 Category
Warehouse/Supply Chain/Logistics Job Id R22923 All rights reserved.
Veritiv and the Veritiv logo are registered trademarks of Veritiv
Corporation or its affiliates. All other trademarks are the
property of their respective owners. EEO statement Veritiv is an
Equal Opportunity/Affirmative Action employer/M/F/V/D. Individuals
seeking employment are considered without regards to race,
ethnicity, color, creed, religion, sex, sexual orientation, marital
status, age, disability, gender identity or expression, genetic
information, national origin, protected veteran status or any other
classification protected by law.
Keywords: Veritiv Corporation, Atlanta , Director, Digital Marketing, Advertising , Atlanta, Georgia
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