Director, Digital Marketing

Company: Veritiv Corporation
Location: Atlanta
Posted on: February 25, 2021

Job Description:

Covid-19 update: As an "essential business," Veritiv is committed to maintaining business-as-usual. While hiring processes may be delayed, we are still sourcing and interviewing for top talent to join our team when the time is right. We ask for your patience as we navigate these challenging times. Thank you for your interest in Veritiv. Location Atlanta, Georgia, 30328 Category Sales & Marketing Job Id R22773 At Veritiv (NYSE: VRTV), we are accelerating our growth as a Fortune 500-- company and are seeking highly skilled and motivated individuals to join our One Team and drive projects to completion. Our people are our difference; at the heart of everything we do is a team who innovates and activates our global network.

We have thousands of team members across approximately 140 North American facilities who are driven to solve customers' needs through our exceptional service and expertise.--

We encourage you to learn about and apply to Veritiv if you seek an inclusive work experience, where diverse ideas are met with enthusiasm, and where you can realize your full potential.-- ABOUT THE COMPANY Veritiv Corporation (NYSE: VRTV), headquartered in Atlanta and a Fortune 500-- company, is a leading North American business-to-business distributor of packaging, facility solutions, print and publishing products and services; and also a provider of logistics and supply chain management solutions. Serving customers in a wide range of industries, Veritiv has distribution centers throughout the U.S., Canada and Mexico, and team members helping shape the success of its customers. JOB PURPOSE Leads digital marketing strategies and activities, including the planning, organizing and execution; contributes to overall strategy development. RESPONSIBILITIES Lead the development and implementation of strategy for a significant area of responsibility, anticipating complex issues, challenges, and opportunities, and ensuring integration with wider corporate strategy. Develop the strategy for a significant area of responsibility such as a function, anticipating complex issues, challenges and opportunities. Ensure the strategy--is successfully implemented and meets medium-term business needs. Lead the development of digital marketing strategies and an integrated digital marketing road map that together will enable brand positioning and promotional planning. Oversee execution of the digital marketing plan by setting and managing channel leads and sales targets; managing budgets for acquisition, conversion, retention and service; and prioritizing audiences and products available through the channel. Create and effectively communicate the digital marketing capability road map with the executive team and senior stakeholders. Lead cross-functional collaboration across marketing and technology to define and prioritize foundational and innovative digital marketing capabilities. Develop and gain agreement to annual business plans for a function or substantial business area, ensuring alignment with strategy; quantify business outcomes (i.e. revenues or other key performance indicators); detail expense and headcount budgets; and develop business cases for key projects, ensuring cross-functional integration. Communicate the function's strategy and its relationship to the organization's mission, vision and values; clarify the actions needed to implement it within the area of responsibility; motivate people to commit to these and to doing extraordinary things to achieve the organization's business goals. Take responsibility for setting and managing area budgets so they align with organizational strategy. Provide authoritative specialist advice to the leadership team of a small or nationally based organization or subsidiary to guide the implementation of policy and the design and implementation of projects and change initiatives. Identify and manage stakeholders up to top management level, finding out their needs/issues/concerns and reacting to these by leading and coordinating the development of stakeholder engagement plans to support the communication of business information and decisions. Manage and report on the performance of the function / business area; set appropriate performance objectives for direct reports and hold them accountable for achieving these; take appropriate corrective action where necessary to ensure the achievement of annual business objectives. Identify the capabilities needed to meet the current and emerging business needs of a significant business area. Evaluate current capabilities, identify gaps, and prioritize development activities. Motivate others to develop their capabilities and fulfill their personal potential. Build capabilities elsewhere in the organization through mentoring and other informal methods. Roles at this level are taking strategic direction and leading the execution for a significant area of responsibility e.g. a function. - Strategic implementation; invent BEHAVIORAL COMPETENCIES Business Insight Strategic Mindset Manages Complexity Customer Focus Plans and Aligns Drives Vision and Purpose Builds Effective Teams TECHNICAL COMPETENCIES Applies and uses expertise to act as the organizational authority on developing, organizing, and prioritizing appropriate plans or performing necessary actions based on recommendations and requirements. Acts as the organizational authority and established expert on analyzing data trends for use in reports to help guide decision making. Applies expertise to act as the organizational authority on developing the best possible commercial proposition that fulfills the needs of the client and the marketplace. Applies expertise to act as the organizational authority on ensuring the organization can recruit people with the skills it needs to achieve competitive advantage, while also balancing its resources in order to meet short-term and long-term strategic goals. Uses expertise to act as the organizational authority on managing projects and/or programs within desired cost, time and quality parameters. Project Requirements Management Plan; Project Requirements Verification Plan; Project Resource Management Plan; Project Schedule; Project Schedule Baseline; Project Scope Statement; Project Change Log/Register. Operates as a recognized expert to shift into and out of a mental mindsets associated with assessing the facts and circumstances of the current situation and/or environment and making the appropriate/innovative adjustments to thinking and work habits to thrive in any scenario. Typically known as a subject matter authority. Adapts existing tools and techniques to existing situation; Adapts to changing goals / objectives; Entrepreneurial spirit; Focuses on simplicity when addressing the customer. EDUCATION University / Post Graduate (Masters Degree) Preferred EXPERIENCE Wide and deep experience providing expert competence (Over 10 years to 15 years ) Managerial Experience Experience of planning, managing and organizing resources within short / medium timescales within the overall policy framework. (Over 6 years to 10 years) ADDITIONAL INFORMATION Must have experience working in a business-to-business (B2B) environment. Must have experience in both digital and e-commerce. Experience working with software automation tools such as Marketo. Must have in-depth knowledge ofgeneral external digital marketing tactics. Veritiv--is an Equal--Opportunity/Affirmative--Action employer. Individuals seeking employment are considered without regards to race, ethnicity, color, creed, religion, sex, sexual orientation, marital status, age, disability, gender identity or expression, genetic information, national origin, protected veteran status or any other classification protected by law. Additionally, Veritiv will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Veritiv's legal duty to furnish information.--If you would like more information about your EEO rights as an applicant, please click here: http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf Get tailored job recommendations based on your interests. Location Memphis, Tennessee, 38118 Category Warehouse/Supply Chain/Logistics Job Id R22833 Location Norcross, Georgia, 30071 Category Warehouse/Supply Chain/Logistics Job Id R22923 All rights reserved. Veritiv and the Veritiv logo are registered trademarks of Veritiv Corporation or its affiliates. All other trademarks are the property of their respective owners. EEO statement Veritiv is an Equal Opportunity/Affirmative Action employer/M/F/V/D. Individuals seeking employment are considered without regards to race, ethnicity, color, creed, religion, sex, sexual orientation, marital status, age, disability, gender identity or expression, genetic information, national origin, protected veteran status or any other classification protected by law.

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