Global Director PACS Social Listening & Publishing Services
Company: The Coca Cola Company
Location: Atlanta
Posted on: January 15, 2021
|
|
Job Description:
Location(s):United States of AmericaCity/Cities:AtlantaTravel
Required:00% - 25%Relocation Provided:NoJob Posting End
Date:January 21, 2021Shift:Job Description Summary: The Coca-Cola
Company is building a networked global organization across more
than 200 countries, combining the power of scale, with deep
knowledge to win locally. A critical component of this networked
organization is the creation of Platform Services to become the new
backbone of our operating structure through a network of globally
scaled services. Marketing & PACS platform services is one of the
critical service hubs. This role is on the PACS Services team which
is responsible for providing global creative, digital, and data
services that enable the company to achieve its PACS (Public
Affairs, Communications, and Sustainability) objectives. PACS
Services is seeking a Global Director of Social Listening and
Publishing Services to lead the proactive and strategic engagement
of our stakeholders in the digital world and better equip company
leadership to manage risk. What You---ll Do for Us: Create a
vision, strategy, and roadmap for a global social listening and
digital publishing service including both proactive and crisis
management which supports the PACS functions--- business strategy
and goals across internal and external stakeholder communication
and engagement, corporate reputation, sustainability, and more
Build upon the success and learnings of the predecessor team
established in 2020 to test the value of providing this service at
a global scale Foster and maintain relationships with key contacts
at the major social channels to ensure PACS needs are met and that
we are current on latest offerings Partner with Marketing & PACS
Services counterparts to ensure strategy and messages are
integrated with marketing communications and cascaded across the
regional CICs (Consumer Interaction Centers) Build and lead a team
who will Develop and execute on listening strategies across
internal and external stakeholder groups and relevant topics
Partner with the PACSs function and internal and external creative
agencies to develop and execute on a proactive editorial calendar
which spans social, the corporate website, and other
syndicated/relevant digital end points Manage the corporate website
including making configuration changes and publishing content based
on direction from the PACS Digital Product Manager Develop media
plans and execute media buys in support of business objectives
Provide follow the sun support for crisis management Qualifications
& Requirements: Functional Skills: Digital Fluency: You are expert
in social networks and the techniques for tapping into them to gain
insight and know when to respond or not to crises. You are adept at
putting together a cross-channel digital connections plan to
achieve successful business outcomes. Cross Functional
Relationships: Knowledge of and ability to articulate to senior
management the benefits of supporting cross-functional objectives
to achieve the business plan. Global/Cultural Knowledge: Knowledge
of cultural differences in different regions or countries that
might impact or limit the effectiveness of marketing and PACS
strategies Independent Point of View: Knowledge of the external
environment in which the Company's business is conducted. Includes
ability to offer a broad perspective that extends beyond a
particular functional discipline (e.g., marketing, finance) and
draw upon knowledge that comes from frequent interaction with
different departments, employees and sources and constituencies
outside of the Company. Marketing Innovation: Ability to identify
and develop innovative ideas (e.g., product, packaging,
merchandise, activations) in order to create a proprietary
advantage for The Company. Network/Resources: Ability to develop
diverse network/resources to leverage "best in class" knowledge,
approaches and processes. Vendor Management: The ability to
evaluate and ensure that vendor performance meets or exceeds
defined performance standards and adheres to overall company
policies and procedures. Related Work Experience: Minimum of 8 - 10
years of work experience. The required focus is on the relevance of
the recent work they've done as it pertains to this role. Needs to
have experience working across teams and geographies in a complex,
global environment leading or leveraging teams of internal and
external resources. Experience in a global role preferred. Ideally
needs to have worked in roles that have developed both strategic
and operations capability. Education Requirements: Bachelor's
Degree required Skills:Our Purpose and Growth Culture:We are taking
deliberate action to nurture an inclusive culture that is grounded
in our company purpose, to refresh the world and make a difference.
We act with a growth mindset, take an expansive approach to
what---s possible and believe in continuous learning to improve our
business and ourselves. We focus on four key behaviors --- curious,
empowered, inclusive and agile --- and value how we work as much as
what we achieve. We believe that our culture is one of the reasons
our company continues to thrive after 130 years. Visit Our Purpose
and Vision to learn more about these behaviors and how you can
bring them to life in your next role at Coca-Cola.We are an Equal
Opportunity Employer and do not discriminate against any employee
or applicant for employment because of race, color, sex, age,
national origin, religion, sexual orientation, gender identity
and/or expression, status as a veteran, and basis of disability or
any other federal, state or local protected class. When we collect
your personal information as part of a job application or offer of
employment, we do so in accordance with industry standards and best
practices and in compliance with applicable privacy laws.Full
time
Keywords: The Coca Cola Company, Atlanta , Global Director PACS Social Listening & Publishing Services, Advertising , Atlanta, Georgia
Click
here to apply!
|
Didn't find what you're looking for? Search again!
Other Advertising JobsMarketing Specialist Description: Position Title: Marketing Manager - Clinical Trial Patient Recruitment Position Number: 354811 Location: Work at Home 99999 Position Type: Temporary Required Skill Set:Advertising, Clinical, Marketing, (more...) Company: Rose International Location: Atlanta Posted on: 01/25/2021 Field Marketing Coordinator Description: The Field Marketing Coordinator supports the Buffalo Wild Wings BWW Field Marketing Team and is a liaison between the Support Center and the Field. In this role you will assist in the development of (more...) Company: Buffalo Wild Wings Location: Atlanta Posted on: 01/25/2021 Marketing Communications Assistant- Entry Level Description: Tri State Marketing has an immediate need for a Marketing and Communication Assistant to join a rapidly growing team. Our rapidly-growing promotional marketing company applies a customer-friendly, direct, (more...) Company: Tri-State Marketing Location: Chattanooga Posted on: 01/25/2021 Junior Marketing Associate - Entry Level Advertising & Promotions Description: JUNIOR MARKETING ASSOCIATE As a progressive Marketing and consulting firm in the Atlanta area, our Business Development Team is searching for a results-driven candidate to join our expanding team at the (more...) Company: Clockwork Concepts Inc. Location: Atlanta Posted on: 01/26/2021 Marketing Program Manager Description: What is Calendly br Calendly takes the work out of scheduling so our customers have more time to work on what's important. Our software is used by millions of people worldwide with thousands more signing (more...) Company: Calendly Location: Atlanta Posted on: 01/26/2021 Service Writer/Advisor Description: Rick Hendrick Chrysler Dodge Jeep RAM DuluthFull timeR-35532Summary:Responsible for selling, identifying and documenting service, maintenance, and repair service for customers. Responsible for scheduling (more...) Company: Hendrick Automotive Location: Duluth Posted on: 01/25/2021 Email Marketing Manager Description: What is Calendly br Calendly takes the work out of scheduling so our customers have more time to work on what's really important. Our software is used by millions of people worldwide-with thousands (more...) Company: Calendly Location: Atlanta Posted on: 01/25/2021 Investment Writer - Vice President Description: Description br br About this role br br Being a part of BlackRock means being a part of a community of smart, ambitious people who are tackling some of the world's most complex financial challenges. (more...) Company: BlackRock, Inc. Location: Atlanta Posted on: 01/26/2021 Marketing Program Manager Description: What is Calendly Calendly takes the work out of scheduling so our customers have more time to work on what's important. Our software is used by millions of people worldwide-with thousands more signing (more...) Company: Calendly Location: Atlanta Posted on: 01/26/2021 Junior Marketing Associate - Entry Level Advertising & Promotions Description: JUNIOR MARKETING ASSOCIATEAs a progressive Marketing and consulting firm in the Atlanta area, our Business Development Team is searching for a results-driven candidate to join our expanding team at the (more...) Company: Clockwork Concepts Inc. Location: Atlanta Posted on: 01/25/2021 |