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Marketing Specialist

Company: GBG Plc
Location: Atlanta
Posted on: March 28, 2020

Job Description:

Digital Marketing Coordinator ---Demand GenerationTop Salary plus full benefitsIDology,--is seeking a Digital Marketing Coordinator (Demand Generation) to collaborate closely with sales team to drive leads and revenue. This role will develop effective targeted and Account Based Marketing (ABM) campaigns and programs to generate awareness, demand resulting in qualified leads for sales pursuits. The role will join forces with sales personnel to identify key prospective segments and partnerships; create and curate positioning of solutions by needs and industries; develop and deliver marketing strategies and tactics, including communications cadences, partner programs, focused sales enablement, and thought leadership promotion; and execute select advertising opportunities.The ideal person for this role will have a sales-focused and results-oriented mindset.--The function will closely coordinate with sales development representatives to drive and nurture leads in specific verticals and geographies so as to contribute meaningfully to sales pipeline volume, measured results, and quantify marketing return on investment.--RESPONSIBILITIESCollaborate with sales and marketing teams to create and activate focused, ABM, multi-channel demand generation and innovative lead generation and acquisition programs and tacticsAccountable for IDology's outbound lead generation engine to obtain sales and marketing qualified leads goals.Drive marketing qualified lead generation campaigns, including reporting on a variety of metrics such as campaign and investment tracking and effectivenessGather intelligence and insights on industry specific needs and use casesCurate positioning and successfully develop sales tools for sales executives and sales development representatives to support sales goal attainmentDesign and execute user journey and funneling of new and nurturing prospect campaignsCollaborate with Client Success teams on cross-sell campaigns and drive product awarenessCoordinate competitive analysis and deliver hard-hitting sales tools and related competitive deliverablesDevelop and execute on proactive partner marketing opportunitiesBASIC REQUIREMENTSBA in Marketing or Communications or Business or otherHighly collaborative personality with strong communication skills and a proven ability to understand, engage and add value to the sales processHighly sales and revenue results orientedEnergetic self-starter with successful multi-project management experienceAbility to thrive in a fast-paced, revenue-focused technology environmentCRM and marketing automation (e.g. Salesforce or Pardot or other)DESIRED QUALIFICATIONSSales or lead generation backgroundEmail marketing subject matter expertise and CRM target list optimization experience1+ year of digital marketing technology experience

Keywords: GBG Plc, Atlanta , Marketing Specialist, Advertising , Atlanta, Georgia

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